How to use AR filters for brand marketing? | Digitalfren

(Isstories Editorial):- Subang Jaya, Selangor Mar 12, 2024 (Issuewire.com) – Digitalfren: In the ever-evolving landscape of digital marketing, brands are continually seeking innovative ways to engage with their audiences and stand out from the competition. Augmented reality (AR) filters are a growing trend among users and have emerged as a powerful tool for brand marketing. AR filters can make the content more engaging, interactive, and expressive, letting the audience connect deeply with users. In this blog, we’ll explore what AR filters are, the benefits of using AR filters for your brand, and how to use AR filters for brand marketing.

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What are AR filters?

AR filters are digital overlays or effects that augment reality in real time through various devices like apps, web browsers, AR glasses, headsets, or virtual mirrors and installations. Augmented Reality Technology blends digital 2D and 3D content with the real-world transformation of users’ appearances or environments. It provides an immersive and interactive experience that captivates users’ attention and drives brand awareness. 

Why should you use AR filters for brand marketing?

• Cost-effective marketing 

One of the primary benefits of using an AR filter for brand marketing is its affordability. For brands, it remains more cost-effective than video campaigning, as there are free AR filters available that allow brands to create their own AR filters. 

With AR filters, there is less financial risk in devoting resources towards their creation. AR filters provide the advantage of users sharing, rather than brands having to pay a lot to get an ad for the audience. The benefits are for both bigger and smaller brands alike. 

• Enhance user engagement

AR filters provide an interactive and immersive experience for social media users that helps them connect with your brand. It is seen that typically 80% of social media users follow at least one company page, which means that audiences like to follow brands on social media. 

Using the best AR filters encourages brands to grow their following and advertise themselves directly to customers.

• Viral marketing potential

AR filters have a strong potential to go viral, which can make your brand reach a larger audience and increase brand awareness among the audience. Users can share photos or videos with your branded filters on various social media platforms that expose the brand to followers and networks for greater brand visibility. Brands can successfully reach wider audiences and create a long-lasting impression on their minds.

• Beat the competition. 

AR filters provide a unique experience to a user, which implies brands can gain a competitive advantage over others by providing a unique and immersive experience to their users. With the help of AR filters, businesses can establish themselves as unique to other businesses, build a new customer base, and increase customer loyalty. In case you are looking to launch a new product or promote your existing products in the market, AR filters are one of the smartest and most cost-effective moves. 

Best ways to use AR filters for brand marketing 

• Create branded filters. 

One of the sure-shot ways to make the audience aware of your brand and motivate them to use your AR filters is by developing branded filters. We can consider that the originality of face filters, to some degree, can be perceived by users as innovative, unusual, and sophisticated. According to the best Augmented Reality Company in Malaysia, aesthetic quality has an impact on the consumer in that they can appreciate the vividness and visual appeal of the digital content. Interactivity takes place when the user can modify and manipulate the contents displayed in a technologically mediated environment. 

Brands need to update innovative formats for AR filters to craft a superior and unique experience for their customers. 

• Encourage an enjoyable, useful approach. 

The enjoyment usefulness approach means that the use of technologies like AR can develop both utilitarian and hedonic reactions in the users. Utilitarian means the degree to which the use of a particular technology obtains useful and convenient information. Perceived enjoyment is when users have fun after using the technology. Additionally, behavioral intention works as a proxy for how users intend to behave in reality. Behavioral intentions refer to actions such as purchasing or recommending the brand. Brands must adapt this feature to let users find meaning and fun in AR filters.

• Encourage user-generated content. 

It’s always best to create and share content featuring your brand filters where you can provide contests, challenges, or giveaways. Provide incentives like discounts, prizes, or exclusive access to encourage participation and engagement. By developing interactive AR experiences, brands empower their customers to become brand ambassadors and advocates. It’s best to hire a professional augmented reality service to provide your customer with features such as AR filters, lenses, and effects that allow them to create their content and engage with your brand more and more. 

• Collaborate with influencers: 

Influencers are people who are already well-known and famous among a large audience. Collaborating with influencers or content creators on social media means resonating with your intended target audience. Collaborate on sponsored posts, takeover events, or co-created content featuring your filters to reach a larger audience and increase brand exposure. Influencers already have a wide reach and can help you amplify your message and drive engagement with their followers.

• Integrating filters in marketing campaigns

Incorporate AR filters into broader marketing campaigns and initiatives to enhance brand visibility and engagement. You can also let your users have interactive product visualization in a real-life environment that motivates them before making a purchase. Giving them a virtual try-on of the products creates an engaging experience and generates excitement around the services offered. 

Conclusion 

In conclusion, leveraging AR filters for brand marketing offers a multitude of benefits, including enhanced user engagement, viral marketing potential, and a competitive edge. By creating branded filters, encouraging user-generated content, collaborating with influencers, and integrating filters into marketing campaigns, brands can create immersive experiences that captivate their audience and drive brand awareness.

This article was originally published by IssueWire. Read the original article here.