Korean boy band BTS smashes all the previous YouTube with a powerful bang from the latest music video ‘Dynamite’, making it UK’s most-trending pop single on Friday.
With pleasant background colors and pastel t-shirts, they set a new summer trend. Their cool moves and groovy treads in the video were liked by millions of people, making a new record within 24 hours with views over 101.1 million. It was released last Friday and they made history with their biggest success so far.
Record-breaking music videos aren’t a new scene in 2020. The Popular Korean pop band named Blackpink was holding the crown of the most-watched music video on the internet for the music release How You Like That. It procured 86.3 million views in 24 hours in June. BTS snatches the number one spot with their new video surpassing all the previous records made in the UK as well.
‘Dynamite’ exploded the UK music charts and crashing all the previous records reaching 100 million views on the day of its release.
They did not just have blast with the new track, a squad of more than three million fans joined the live premiere to watch it before anyone else. BTS premiered their new video with a double audience to what Blackpink’s How You Like That gained in an entire day.
‘Dynamite’ is an especial project for the new foreground of k-pop music because it’s the first single that they recorded entirely in English. They said that they wanted to share “positive vibes, energy, hope, love, the purity, everything” with the fresh song.
Previously they sang all the songs in the Korean language with English hooks and made smashing numbers that made their fans glow in the summer haze.
BTS dropped the first teaser of the video in July, giving high hopes to the legion of fans about their extraordinary attempt. The septet was preparing to drop an album for the second half of the year.
They added, “[We] decided to first release a single because we wanted to reach our fans as soon as possible. Due to Covid-19, people around the world have been going through tough times and we wanted to share some positive energy with our fans.”
The trending disco-pop track is written by David Stewart and Jessica Agombar, the two masterminds who joined the team of Jonas Brothers and wrote the summer smash What a Man Gotta Do.
It has topped the iTunes streaming in 10d countries and it might have the undeniable magic to become their first UK number-one single.
BTS has left behind Joel Corry & MNEK’s chart-topper Head & Heart but it has failed to make a spot on Spotify’s UK Top 10.
‘Dynamite’ came out after six months from their last release, the studio album called Map of the Soul: 7, released in February. They’ll perform at the upcoming MTV VMAs on 30 August.
