A national partnership celebrating professional connection and award-winning flavor with an exclusive fan engagement campaign.
(Isstories Editorial):- Las Vegas, Nevada Mar 15, 2026 (Issuewire.com) – Rick Ware Racing (RWR) announced today a major double-brand debut for this Sunday’s Pennzoil 400 at Las Vegas Motor Speedway. The No. 51 Chevrolet, driven by Cody Ware, will showcase a vibrant new paint scheme featuring primary partners Yeego.ai and Habit Burger & Grill.
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This partnership represents a significant “crossover” moment, bringing a next-generation social AI networking platform and a beloved national restaurant brand to the forefront of the NASCAR Cup Series. Facilitated by Standout Management Group (SMG), the collaboration is designed to bridge the gap between high-speed motorsports and cutting-edge digital connections.
A Tech-Forward Connection
Yeego.ai, a social AI networking app, provides users with a personal digital companion to help them build and strengthen professional and personal relationships more efficiently. By identifying shared interests and suggesting timely follow-ups, Yeego.ai is revolutionizing how people connect in an increasingly digital world.
“NASCAR is inherently about connection–between the drivers and the fans, and between brands and their communities,” said Boon Chew, Founder of Yeego.ai. “We are thrilled to partner with Rick Ware Racing to highlight how technology can enhance these human experiences.”
National Fan Giveaway
To celebrate the debut, Habit Burger & Grill–the Santa Barbara-born brand known for its award-winning, freshly chargrilled burgers–is launching a massive fan engagement campaign. Fans nationwide can participate in the “51-Charburger Giveaway” by visiting habit.giveaway.racing.
“It is always a milestone moment to bring new, innovative brands into our sport,” said driver Cody Ware. “Representing a tech leader like Yeego.ai alongside a fan favorite like Habit Burger & Grill is a great opportunity for our team.”
About Standout Management Group (SMG)
Headquartered at Texas Motor Speedway, SMG is a premier talent management agency creating standout marketing experiences through advanced technology and data-driven strategies.
About Rick Ware Racing
With over 40 years of excellence in motorsports, RWR competes full-time in the NASCAR Cup Series, NHRA, and other elite divisions.
MEDIA CONTACT:
Barry Tisdale
(817) 721-3752
[email protected]
Rick Ware Racing (or Standout Management Group )
[email protected]
https://standoutmg.com/
This article was originally published by IssueWire. Read the original article here.
