Learn how to grow in the competitive landscape of SoundCloud with the help of effective and organic SoundCloud promotion methods that apply to all kinds of music artists.
SoundCloud is still one of the most influential music platforms that introduced new and talented artists to the listeners as well as the industry. Numerous music artists join this platform every year to shine through their musical careers, but the competitive digital landscape makes it difficult to stand out. In such a situation, emerging music artists are required to follow a strategic approach that can help in SoundCloud promotion. If you are a music artist on SoundCloud and are not sure how to initiate your promotional journey, here are six simple tips that can help you.
6 Tips for SoundCloud Promotion
- Optimize SoundCloud Profile
Your SoundCloud profile is the visual identity for your music, and it should embrace your brand voice as a unique independent artist. Starting from the images to information, everything should be provided in an authentic and attractive manner to grab maximum attention. Make sure to add a professional profile picture, a custom banner, and a clear bio that speaks of you and your craft. You can also use tags and genre-specific elements to improve discoverability for your music.
- Stay Engaged on the Platform
SoundCloud can help to curate a huge fanbase through online engagement, and you need to actively engage on the platform to cater to online communities and individuals. You can interact with them through likes, comments, and timestamps. Or, you can also repost music of other artists, which helps to get noticed by a wider fanbase. Connect with the communities to find more like-minded people.
- Cross-promote on Social Media
Social media platforms are active hubs for online users, and cross-promoting on social media can help to find more listeners for your music. You can post audio snippets and visualizers through Instagram reels and TikTok videos, as short-form videos are quite popular and improve the chances of getting viral. You can also link up your socials directly to the SoundCloud profile.
- Networking and Collaboration
Networking is highly important for every promotion, and you need to focus on this aspect as an emerging artist. Make sure to attend music gigs, shows, podcasts, or join forums to strengthen your relationships with creators, promoters, and organizers from the industry. You are also recommended to find fellow independent music artists with whom you can collaborate and share each other’s audience bases.
- Free Download Option
The free download option on SoundCloud plays a vital role for the artists. When it is free for download, DJs and music producers can easily use your music to create sets or make some remix projects. This is a great opportunity to gain more plays and exposure when your music is heard by many others through that set. You can encourage fellow artists to utilize your music, which is a collaboration as well.
- Timing and Insights
You can use critical insights based on your audience to find out when your fans are the most active on the platform. You match your music release time with the active time of the listeners, and it can offer you a huge amount of plays and popularity. You can also embark on smart posting, where you post music with regularity at the peak times of the week. This can offer you maximum visibility.
Final Thoughts
Keeping up with the DIY approaches is not an easy task when you are also required to focus on your music. It is suggested to seek professional help for promotional purposes, who can offer you impactful results within a short duration and an affordable budget.
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