(Isstories Editorial):- Carmel, California Oct 16, 2025 – Veteran venture capitalist and African investment pioneer Marsha Wulff has achieved a major milestone with her new book, African Ngenuity: An Investor’s Guide to a Vital Tech Ecosystem, which debuted as the #1 Amazon Bestseller in its category.
The book sheds new light on Africa’s booming tech startup scene, reframing the continent not as a charity case but as a powerful investment frontier delivering top-tier financial and social returns.
“Africa is not waiting to be saved–it’s building the future. And the returns are already here,” writes Wulff.
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African Ngenuity offers a compelling, data-backed, and story-rich account of how African entrepreneurs are building billion-dollar companies despite infrastructure challenges and global indifference. Wulff highlights iconic ventures such as Andela and Flutterwave, while also spotlighting grassroots networks like AfriLabs and ABAN, which are fostering the next generation of Afropreneur leaders.
Wulff’s predictions are already being proven true. Recently, Nigerian-American billionaire Adebayo Ogunlesi announced plans for major investments in Africa’s energy, aviation, and port sectors–a move that echoes the transformative opportunities Wulff highlights in her book.
“When I wrote African Ngenuity, I wanted the world to see what I was already seeing — that Africa’s innovators and markets are emerging.” says Wulff. “It’s no surprise that global investors like Ogunlesi are now stepping in.” (Source: Business Insider Africa)
The book is available now on Amazon: www.amazon.com/dp/B0FLYC7L9P
About the Author
Marsha Wulff is an American investor and strategist who has pioneered African startup investing for 25 years. She co-founded one of Africa’s earliest seed-stage venture capital firms, contributing to over $1.5 billion in follow-on funding while driving innovation and job creation.
Having worked across six continents, Wulff’s passion for economic development has made her one of the leading voices in African investment. With African Ngenuity, she aims to inspire global investors to look beyond outdated narratives and see Africa as the epicenter of ingenuity, resilience, and growth.
