Top Makeup Trends for Fall 2025 Highlight Cloud Blush and the Anti-Instagram Brow

This year’s fall is coming, and so are new makeup trends. Are you excited to try out new looks cause we have got cloud blush, icy eyeshadows, and so much more!

Top Makeup Trends for Fall 2025
Image Credit: Byrdie

That first cool breath of autumn always sparks change. The season brings cravings for candlelight, cozy sweaters, spiced drinks, and a fresh take on makeup. Fall 2025 trends deliver both subtle updates and bold statements, offering inspiration for every style. Think richer lip shades replacing soft liners or brows left natural and untamed. The mood shifts away from summer’s light and looks toward deeper, more expressive choices.

Makeup pros note a balance in this: minimalism for daily wear but glitter, shimmer, and bold colors for events. The “clean girl” aesthetic fades and makes room for personality, texture, and playfulness. This season is all about fun and freedom, inviting you to experiment, take risks, and showcase your unique beauty. Get ready to explore fall’s most exciting trends!

1. Cool tone for the win

As fall arrives, warm and earthy shadows usually take over. But this season offers a twist. Makeup artists note that there is a shift happening from bronzes and browns toward cooler and frostier shades. Silvery lines and icy glosses, along with glassy shimmers, are bringing a futuristic feel without losing wearability. The look is all about light-catching finishes that feel both fresh and modern. Achieving it can be as simple as sweeping a cream shadow across the lids or layering a glossy balm for shine. This fall, cool tones are replacing tradition. They are offering a bold yet elegant update to eye makeup.

2. Lips from the ‘90s

The return of bold and playful makeup means late ‘90s lip styles are having a moment again! Makeup artists highlight the excitement of contrast, where you can imagine deep brown or gold liner paired with frosty gloss for a retro finish. Shimmer and sparkles are returning in full force, and they are bringing dimension and drama to the lips. For extra impact, you can overdraw the cupid’s bow and corners with liner, then focus on shine in the center. If you do not own a frosty lipstick, you can press on metallic or frosty eyeshadow over any shade with your fingertips for that nostalgic and light-catching effect.

3. Reverse wings

Fall makeup often leans heavier, and cooler weather plays a role. You will want to use products that last longer, giving more room to play. This makes it the perfect season to try new techniques, like the reverse eyeliner wing that’s catching fire online. Unlike the classic outer flick, this trend focuses on the inner corner, creating a sharp, striking effect. From bold hues to edgy graphic shapes, the style is wide open to interpretation. For extra drama, a touch of glitter can transform the look. These products can deliver reflective shine for a true statement finish.

4. Witchy lips

Bold lips always signal fall, and this year is no different. Statement shades like coca brown, dusty rose, and deep oxblood dominate. They offer richness and drama for every skin tone. While matte textures are trending again, adding a touch of shine can take these sultry hues to another level. They can make these tones even more striking. Makeup artists suggest keeping lips plush and hydrated while layering color for dimension. You can pair a bold shade with a darker lip liner. This adds depth and channels that iconic ‘90s energy. The result is timeless yet modern. They are witchy and glamorous, lips that feel perfect for crisp autumn nights.

5. Bases are going back to basics

This fall marks a shift from glossy and glazed skin toward matte finishes that feel polished and timeless. Instead of chasine shine, the focus this time is on achieving a smooth and blurred effect that looks soft and refined. Satin-like complexions with an airbrushed touch are perfect for cooler months when makeup tends to last longer. Powders play an important role in locking everything into place, keeping the skin fresh while minimizing excess glow. For an even sleeker finish, you can start with a blurring base that helps create that seamless canvas. The overall look is chic and understated. It is ready to complement the season’s bold makeup trends.

6. Cloud blush

Fall 2025 brings a new blush style focused on a soft, blown-out haze of color. Unlike the dewy and sun-kissed trend of summer, this season leans toward powder and cream-to-powder finishes that deliver a smooth and airbrushed effect. The look creates a cloud-like wash that feels natural yet polished, blending seamlessly into the skin. Color choices are also shifting, moving away from bright doll pinks toward deeper autumn tones. Rich berry shades and warm oranges are taking center stage, offering dimension and seasonal flair. The result is a blush look that feels both classic and modern, perfect for crisp fall days and bold evenings!

7. Modest brows

One look that’s fading for fall is the sharply carved, ultra-defined brow. Instead of bold and structured arches, the focus is shifting toward a softer and more natural approach. Makeup artists note that muted brows pair beautifully with striking lip colors, creating a balance that feels chic and modern. The effect gives off an effortless, French-inspired vibe, which is polished without appearing overdone. To achieve the look, you can set aside heavy pencils and powders in favor of lighter touches. A simple swipe of brow gel adds just enough volume and shape while keeping things underrated, letting lips or eyes take the spotlight this season.

So, which one are you trying this year?