In this exclusive Q&A, Sherif Sherif shares how he went from media designer to global content creator, building BabaSharo TV into a digital learning destination for children, while reflecting on the future of TV, AI, and kids’ media.
(Isstories Editorial):- Abu Zabi, United Arab Emirates Jul 23, 2025 (Issuewire.com) – From his early days designing animations to leading one of the world’s most-watched kids’ content brands, Sherif Tawfik Sherif has carved a unique path in the media industry. As the founder of BabaSharo TV, his YouTube channel has surpassed 8 million subscribers and 1.85 billion views, delivering colorful, educational content to preschoolers around the world.
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In this exclusive interview, Sherif reflects on his journey from traditional media to digital platforms, the challenges of building a startup in a competitive space, and how technology–especially AI–is reshaping content creation for children.
Q: Can you tell us about your background and how you got started?
A: I’ve been working in media since 2007. I started as a graphic designer and animation artist, then moved into television production in the Egyptian Media Production City. In late 2010, I relocated to the Gulf region to continue building my career in media. During the pandemic in 2020, I saw an opportunity to create educational, entertaining videos for children. That’s when BabaSharo TV was born. It started as a one-man project, and today we have a dedicated team producing content in multiple languages.
Q: What makes BabaSharo TV stand out?
A: Our focus is on multilingual edutainment that’s fun, safe, and developmentally valuable for children. We’ve created over 650 videos in English, Arabic, Spanish, Portuguese, and Hindi. The content is both entertaining and educational–covering colors, numbers, habits, emotions, and more. What truly sets us apart is the positive feedback from families and educators who use our songs as part of their daily routines.
Q: What major milestones has BabaSharo TV achieved so far?
A: We’ve reached 1.85 billion views, earned YouTube’s Silver and Gold Creator Awards, and grown our BabaSharo Kids mobile app to over 500,000 downloads across iOS and Android. Our music is also distributed globally on platforms like Spotify, Apple Music, and Amazon.
One of our proudest achievements came in February 2022, when Tubefilter ranked us as the #20 most-viewed YouTube channel in the U.S. and #49 worldwide, with over 152 million views in a single week.
Top 50 U.S. Channels – Tubefilter (Feb 6, 2022)
Top 50 Global Channels – Tubefilter (Feb 6, 2022)
Q: What were the biggest challenges in building the brand?
A: Building something from scratch–without external funding–meant wearing many hats. We had to compete with massive production studios while working lean. One of the key challenges was localizing content across multiple languages, including English, Arabic, Spanish, Portuguese, and Hindi. But it wasn’t just about translation–it was about capturing the essence of each culture, ensuring that every song and character resonated with children from different backgrounds.
Our goal has always been more than entertainment–it’s about fostering cultural exchange, promoting universal values, and creating a safe, enriching environment for early childhood learning. Adapting to shifting algorithms and maintaining consistency across hundreds of videos was tough, but by analyzing data, listening to parents, and refining our creative workflow, we found our rhythm. Persistence and a strong belief in our educational mission were crucial.
Q: What are your thoughts on the future of traditional TV versus digital platforms?
A: Linear television is rapidly losing relevance, especially for younger audiences. Kids and parents want on-demand, interactive, and personalized content, which platforms like YouTube and mobile apps deliver better. The shift to streaming, OTT, and digital-first consumption is not just the future–it’s already here.
Q: How is AI changing the way you create content?
A: We’re beginning to integrate AI into our process–using it to test thumbnails, analyze engagement, and even brainstorm content ideas. In the near future, I see AI helping us create personalized learning journeys and improve accessibility. But the heart of kids’ content will always be human creativity, storytelling, and emotional connection.
Q: What’s next for BabaSharo TV?
A: Our goals are to reach 10 million subscribers, expand into AR/VR-based experiences, and add new languages to our content lineup. We’re also exploring licensing, merchandise, and long-form series. The vision is to become a full edutainment ecosystem for children worldwide.
Q: What advice would you give aspiring content creators?
A: Start with value, not virality. Know your audience, stay consistent, and don’t be afraid to start small. Trends change fast, but trust and quality build loyal communities. Whether you’re working alone or with a team, focus on solving a real need–and the audience will follow.
BabaSharo TV continues to redefine educational entertainment for young children by blending creative storytelling with modern digital media.
Watch BabaSharo TV on YouTube:
https://www.youtube.com/@BabaSharoTVKidsSongs
Download the BabaSharo Kids App for ad-free learning fun:
BabaSharo TV – Kids Songs
*****@babasharotv.com
https://www.youtube.com/@BabaSharoTVKidsSongs
This article was originally published by IssueWire. Read the original article here.
