Company leads a seismic shift in hardware—championing disposables, accelerating R&D, and transforming from legacy supplier to cutting-edge collaborator.
(Isstories Editorial):- Los Angeles, California Jun 8, 2025 (Issuewire.com) – CCELL®, a global leader in atomization technology, is rewriting the playbook for hardware. With the debut of its bold new movement–“Puff the Change”–CCELL signals a defining shift: not just in products, but in identity, purpose, and innovation. The company has transformed from a once-conventional supplier into an agile powerhouse, uniquely equipped to shape what’s next.
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Rooted in deep R&D and powered by a customer-first mindset, CCELL is now taking aim at the future: disposables. Just as they’ve revolutionized the nicotine space, all-in-one devices are set to dominate cannabis–delivering clean design, elevated user experience, and precision performance. CCELL is not following that trend; it’s leading it.
“This isn’t a product campaign–it’s a mindset shift,” said Nicholas Kovacevich, Corporate Relations Director at CCELL. “We’re not chasing the market. We’re shaping it.”
A Culture of Innovation, Engineered to Move Fast
This transformation is built on science. CCELL reinvests over 10% of its annual revenue into research and development, powering a global network of 1,400+ engineers and scientists, including more than 120 PhDs. Its state-of-the-art labs are purpose-built to drive breakthroughs in safety, thermal dynamics, and materials innovation. The result? Devices that don’t just meet standards–they set them.
A Bold Brand Transformation
Once known for quiet consistency, CCELL has reinvented itself as a fast-moving, customer-focused innovator. By accelerating its product development cycle, CCELL now responds to market trends in real time and leads the charge in atomization science.
Behind this momentum is the company’s Tripartite Support System–a fully integrated collaboration model linking R&D, marketing, and sales. This structure enables shorter development cycles, faster feedback, and tailored solutions for brand partners who don’t want off-the-shelf–they want next-level.
Leading the Disposable Revolution
“Puff the Change” is both a call to action and a clear market position. Disposables aren’t a fad–they’re the future. Consumers want simple, stylish, and premium. Retailers want consistency. Brands want differentiation. And CCELL delivers on all three. With next-gen disposables already in market and more on the way, CCELL is shaping the category with both performance and personality.
“We used to be a hardware company,” Kovacevich said. “Now we’re a solutions partner. We co-create. We adapt. We move fast–because that’s what our clients need to win.”
The New CCELL
This transformation is part of a larger brand reinvention. From visual identity to product strategy to the company’s voice in the marketplace, CCELL has re-emerged as a leader that listens, iterates, and builds fearlessly.
With the industry rapidly professionalizing and consumer expectations rising, CCELL’s leadership is clear: grounded in science, proven in performance, and backed by a full ecosystem of support.
Whether you’re a global MSO or an emerging brand looking to stand out, CCELL is the hardware partner built for your future.
Puff the change. Lead the future. CCELL is ready.
About CCELL®
CCELL® is a global innovator in vaporization technology and a flagship brand of Shenzhen Smoore Technology Ltd. Known for revolutionizing the industry with the first ceramic vape coil, CCELL continues to lead through cutting-edge R&D and a commitment to quality, safety, and performance. With advanced labs, a global engineering network, and a partner-first mindset, CCELL powers the cannabis industry’s most trusted hardware.
Learn more at www.ccell.com.
This article was originally published by IssueWire. Read the original article here.
