Using the best strategies to promote SoundCloud music will give artists from any genre more visibility and popularity on one of the biggest audio streaming platforms.
SoundCloud is a great music streaming platform and it is no strange thing that getting popular on the platform come bear various advantages for an artist’s career. The platform has over 20 million users which gives artists a great platform to grow their fan base and attract attention to their musical crafts. However, at the same time, this presents massive competition before them where getting noticed might not be as easy as it seems. Simply uploading your music on the platform and hoping for the crowd to notice will not cut it anymore! The artists need to invest their time, money, and strategies into SoundCloud promotion and there is no escape from that!
If any artist thinks that marketing and promotion is not their cup of tea, then they have to go to a music marketing agency to do the work for them. The truth behind the success in this internet era is strategic music marketing and there is no doubt about it! For artists who think that they can try from their end, knowing how to promote SoundCloud music is probably the best way to move forward. So, let’s get into it.
Why SoundCloud promotion is important?
With millions of users, SoundCloud is not just one of the biggest music streaming platforms, but it is also one of the most important ones. It has 175 million total users, with 76 million active users each month. There are 20 million music creators, and 1.2 million creators have been featured in playlists and the platform hosts 180 million tracks. This means the ground is huge for artists, especially those who are lesser-known. They can easily reach millions of music lovers. Once an artist goes viral on SoundCloud, the whole industry notices and the opportunities just come right at their fingertips!
How to promote music on SoundCloud?
- SoundCloud, Google, and the power of SEO
A key part of your branding and marketing strategy is making sure your audience can easily recognize your music and find you on different platforms. If you don’t provide any information about your songs, people cannot find you. Be sure to clearly state what your music is about in your title and tags. Make it visually appealing and easy to read. This will help your fans find your content more easily and could even improve your music’s ranking on Google.
2. Leveraging the power of social media
To enhance your music’s performance on SoundCloud, it’s essential to develop a robust social media strategy and stick to it. Sharing your music on YouTube can attract new audiences, and you don’t necessarily require a full music video; even a simple image paired with your sound can work well. In fact, several videos have accumulated millions of views with just brief animations. The main point is to keep an active presence on YouTube. After you’ve grown your audience, incorporating music videos into your strategy should be a priority.
Instagram plays a crucial role in building your brand and fostering a close connection with your fans, giving a face to your music. Utilizing Instagram Stories and Instagram Live is a fantastic way to promote new songs and direct traffic to your SoundCloud profile. Twitter also remains a favored platform among SoundCloud artists, particularly in the rap genre, for its direct interaction with fans. Being engaging, creative, and approachable can encourage your followers to retweet your posts, expanding your reach. You can also connect your Twitter account to SoundCloud by sharing 30-second previews of your tracks.
3. Collaborations and interactions
Collaboration plays a crucial role in achieving success within the music industry, and partnering with fellow artists has long been an effective strategy for expanding your audience. By collaborating with others, you can tap into their fan base and present your music to a broader group of potential listeners. There are various collaboration methods available.
If you’re a music producer, consider offering some of your beats to emerging rappers on SoundCloud—whether for sale or free. Just ensure that your beats align with their style and flow. If producing isn’t your focus, you can still collaborate by featuring on tracks. Song features can significantly boost your music’s visibility, though they often require more investment as you’ll need to coordinate closely with the collaborating artist to finalize the track.
Beyond features and remixes, there are simpler networking techniques within the music scene. Engaging regularly with fans and fellow artists will enhance your visibility and help you reach new audiences. You can repost, follow, comment, message, and participate in groups, but make sure that your interactions reflect genuine interest. There’s no need to overwhelm your followers or other artists with content merely for engagement’s sake; keep your interactions meaningful.
Using these tricks will help you establish a better name for your artistry on SoundCloud.
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