When the world revolves around artificial intelligence and the internet, businesses are surely to employ these technologies to their advantage and grow rapidly.
When the topic of the internet and modern technologies comes up, most of the people of the world are a part of it. Either they are internet users or they are heavy into creating technologies to make life a little bit easier. So, it is only natural for businesses to employ these technologies to make them grow rapidly while beating their competitors in this race. In this blog, it is discussed what technologies and how much they can help to skyrocket your business more rapidly and with more ease.
Artificial Intelligence
The impact of Artificial Intelligence or AI is magnifying. Everywhere your eyes go; there is a touch of AI there. It has become the present and will only evolve into the future. Artificial Intelligence includes diverse domains that consist of specific technologies that deal with unique technological processes. The following are the different categories of Artificial Intelligence:
- Machine Learning
- Deep Learning
- Natural Language Processing (NLP)
- Robotics and automation
- Generative AI
AI can be helpful for businesses to conduct data analytics and predictive sales forecasts. In many examples, it is seen that employing Artificial Intelligence can lead to the analysis of vast amounts of sales data, and the identification of patterns that humans might miss. Artificial Intelligence provides data-driven insights which helps in decision making and creating strategies. There are many tools under Artificial Intelligence like Tanleau, Akkio, UiPath, Zapier, Zoho Zia, Midjourney, Copy.ai CeowdStrike, Daektrace, and so on. They help empower businesses to manage their data and resources efficiently.
Cybersecurity
A business is built by the support of its customers so any business must make the customers’ privacy their priority but in this world of the internet, it has become very hard to do so. This is why cybersecurity has become quite a big name in this market of cyber threats. As the world becomes more and more dependent on the internet and technologies, the possibility of getting cyber threats increases as well. Some of the most important reasons why cybersecurity is essential for any business are as follows:
- Protecting Sensitive Data: One of the most a common and primary reason for employing cybersecurity is the leakage of private data which includes customers’ information, their financial records, and many more. A breach data breach created by cyber attacks can lead to severe consequences for the customers including financial and reputational damage.
- Smooth Business Operations: Just like cyber attacks can lead to the leakage of private data, they can cause disruption in the operations of a business which is why employing a strong and reliable cybersecurity plan helps maintain the process of operation smoothly and in an optimized manner.
- Gaining the Trust of Customers: As the world is exploring more and more of the dangers of the internet and cyber attacks, they are also becoming aware of how much important it is to protect their personal data, and having robust and reliable cybersecurity gives the customers the sense of being safe while sharing their personal information with the business. This helps in creating a long-term relationship filled with loyalty between the business and the customer.
Cloud Computing
Cloud technology has been used by big corporations for many years and the development of this sphere has led it to be used by small companies and businesses now too. This technology has paved a new way for SMEs to acquire markets where the big corporations were ruling. But why has it been employed by so many businesses? The answer can be given in points:
- Storage: One of the most used facilities of cloud computing is its storage. Tools like Dropbox, Microsoft’s OneDive, Apple’s iCloud, and Google Docs are a few of the cloud storage technologies that are being used daily and it is beneficial for businesses because they can be accessed from anywhere. The days when you had to wait for somebody else to finish their report and give it to you so that you could get started are gone. The ability to access documents from anywhere and whenever you want has come while holding hands with cloud storage. The facility of being able to keep a backup of your data is one of the most crucial parts of cloud storage as it costs less than spending money on hard disks, DVDs, and so on. All of this data is under layers of protection so the cloud storage gives the assurance of data security as well.
- Cost Factor: the most simple and effective change you will get to see when you employ cloud technology is the reduction in cost. Transporting everything to the cloud means less equipment to be bought and less money to be spent on maintenance. It also does not take up space like heavy pieces of machinery and the cost of installation of a different machine, upgrading, and supporting is reduced to none when cloud technology is employed.
- Mobility: An employer is always happy when his or her employees get to work even if they are not at the office or maybe stuck somewhere else. Cloud technology allows employees to work from anywhere in the world whether they are at home or far away on a different continent. Especially in start-ups or small farms, it is not always a 9 to 5 job so the need to access work files at different hours of the day is required, and with cloud technology, it has become a walk in the park.
- Scalability: When the SMEs are planning of expanding to a different location or even planning to add members to the team they can take help from cloud solutions which helps them to strategize a steady growth. It is like renting another room for more space without burning a hole in your pocket. It does not even need other software to be installed for this. Whether your business is planning to launch an online campaign you can scale up when you expect a lot of traffic to the campaign and scale down when the traffic goes back to normal.
- Emails and Applications: Emails have been a huge part of keeping in touch with clients, vendors, and partners in business, and cloud emails provide more scalability and flexibility in this regard than server-based emails. There is zero maintenance which means, no IT cost whereas the server-based emails require regular updates and maintenance as they are generally complex and very expensive. Cloud applications have also become very much popular among small business groups and each day more and more SMEs are shifting their applications to cloud platforms due to its fastness, strict security, and rapid growth.
- Control of Business: Even though this does not impact directly but when you take your whole business to the cloud you get access to every department starting from the HR department to the inventory with only one click. It gives you total control over your business without you leaving the room and can help you manage your business by including every department under one huge umbrella.
UX/UI
This technology comes into play when you think about creating a product that matches the goal of your company. A lot of things depend on UX/UI and it impacts everything from getting traffic to your website to generating revenue. It is by far the most important thing to be employed if you want to grab your customers’ attention. You ask, why it is important for your business, and you shall be answered.
- Grabbing Attention: It is very clear to every business owner how much customer engagement is important for the growth of a business and UX/UI is the key to achieving that engagement. At the very first glance, the customers look at the visual and then they judge the experience they had while going through your website. So a website with good visuals is crucial and UI or User Interface takes care of this part and ensures that your website is full of nice, informative, and readable visuals. The next phase is handled by UX or User Experience which ensures that your customers get a seamless experience while going through your website.
- Brand Building: Customers can get familiar with a brand when its website contains graphical and visual elements like illustrations, business logos, business cards, the brand’s color animations and so much more. This is again handled by UI and UX makes sure that the customer does not get confused or irritated by how your website works. It makes the customers’ way of navigation through the website effortless and smooth.
- Increase in Revenue: With UX/UI, the traffic of a website can be increased and the engagement can be continued for a longer period. The math is simple, the more people engage with your website the more the chances of them turning into your customers which will lead to an increase in revenue.
In this world of digitalization, nobody wants to be kept out of the loop so why should you? Start exploring these technologies and see your business grow in just a few days.
