(Isstories Editorial):- New York, Jul 24, 2018 (Issuewire.com) – Fashion Branding Group LLC announced today that the boutique licensing agency was recently appointed as the U.S. Licensing Agency for the luxury brand “Aquascutum London”.
AQUASCUTUM SINCE 1851: Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspiring the brands name, which translates as water shield, from Latin. The companys growing success led to a relocation of the flagship store to 100 Regent Street in 1895.
Aquascutum developed the iconic trench coat in 1914, for use by the British military during World Wars 1 and 2. These garments received much praise from soldiers on the front line, due to their waterproof properties and reliable durability. This dedication to practicality and impeccable style meant that the trench soon after became an integral part of British fashion. 1953 saw the development of Wyncol fabric for use by explorer Edmund Hilary and his team during their first ascent of Mount Everest. This high-tech cotton and nylon poplin mix was capable of resisting winds of up to 100 MPH. This fabric was then used to manufacture outerwear for sale in-store.
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HM King Edward VII. then the Prince of Wales, Queen Victoria’s eldest son and later HM King Edward VII was leading the Royal Style and a loyal customer of House of Aquascutum. In 1897, he granted first of three Royal warrants to Aquascutum.
Members of the royal family have long worn Aquascutum London including HM Queen Elizabeth, former British Prime Ministers Winston Churchill, Margaret Thatcher, John Major, Prince Charles, Princess Diana and Kate Middleton knew now as Catherine, Duchess of Cambridge to name just a few.
Nowadays, Aquascutum is a British-based luxury clothing manufacturer and retailer with the reputation for its timeless, traditional British style, fine craftsmanship, and technical innovation.
We are very proud to represent an authentic British fashion brand in the U.S. Few brands have this level of authenticity with Aquascutum Londons 160 years of rich heritage. Fashion Branding Group CEO Christopher Lee Ursin
The Aquascutum London brand is available for licensing in several product categories including Bags & Backpacks, Luggage, Small leather goods, Eyewear, Watches, Fragrance & HBA and Home Textiles.
About Fashion Branding Group: The team at Fashion Branding Group provides strategic guidance to clients seeking to develop or expand fashion brand licensing programs globally. Our team is comprised of industry experts from around the world. We are a highly focused boutique consultancy for fashion brands with a global perspective.
Fashion Branding Group LLC
This Press Release was originally published by IssueWire. Read the original article here.